Which term is used to describe promotional strategies based on customer behavior?

The term that accurately describes promotional strategies based on customer behavior is Data-Driven Marketing. This approach involves using data analysis to understand customer preferences, buying patterns, and behaviors to tailor marketing strategies accordingly. By focusing on data, businesses can create targeted campaigns that resonate with customers, ultimately leading to more effective promotions and higher conversion rates.

Market Segmentation refers to the process of dividing a broad consumer or business market into sub-groups based on shared characteristics, such as demographics or psychographics, but it does not specifically focus on behavior. Sales Promotion involves short-term incentives designed to stimulate sales, such as discounts or special offers, but these are not necessarily based on a deep analysis of customer behavior. Target Marketing is about identifying specific groups within a larger market to focus marketing efforts, but again, does not necessarily imply the use of behavioral data for strategy development.

Data-Driven Marketing combines insights derived from customer interactions and behavior to create more personalized and relevant marketing strategies, making it the most fitting term for promotional strategies based on customer behavior.