What is the purpose of a marketing plan?

The purpose of a marketing plan is primarily to increase business visibility to the target audience. A marketing plan outlines the strategies and tactics that a business will use to promote its products or services, identify target demographics, and effectively communicate with potential customers. This focus on reaching the intended audience is crucial, as it helps drive awareness and engagement, ultimately leading to increased sales and customer loyalty.

While other options may contribute to the overall success of a business, they do not encapsulate the primary objective of a marketing plan. Training staff on new systems focuses on operational efficiency rather than market outreach. Decreasing operational costs pertains to financial management, which, although important, is not the central aim of a marketing strategy. Similarly, enhancing product features may improve product appeal but does not directly address how to communicate or present those features to the target market. Thus, the correct focus is on increasing visibility to potential customers, making option C the most appropriate choice.