What is an activity called that aims to improve customer traffic through special offers?

The activity aimed at improving customer traffic through special offers is known as Sales Promotion. This term encompasses a variety of short-term incentives designed to encourage the purchase or trial of a product or service. Sales promotions can include discounts, coupons, contests, free trials, or limited-time offers, all intended to create a sense of urgency and motivate customers to visit a store or make a purchase.

Sales promotion strategies are particularly effective because they create immediate incentives for customers, drawing them in with attractive deals that may not be available regularly. This can lead to increased foot traffic and sales, especially during specific campaigns or promotional periods.

In contrast, other options like publicity, personal selling, and advertising encompass different facets of marketing. Publicity focuses on gaining public awareness through media coverage, personal selling involves direct interaction with consumers to persuade them, and advertising is about paid messages to inform and persuade potential customers about a product. These activities can support overall marketing efforts, but they do not specifically target the immediate increase in customer traffic through special offers like sales promotions do.