What does menu management primarily involve?

Menu management encompasses a broad range of activities focused on ensuring that a restaurant's offerings are not only appealing to customers but also financially viable. Evaluating and promoting a menu for profitability is essential because it goes beyond simply adding new items or pricing existing ones. It involves analyzing current menu performance, understanding customer preferences, and adjusting offerings based on sales data and market trends to maximize profitability.

This process may include various elements such as identifying which items yield the highest margins, determining the optimal mix of items to achieve desired sales goals, and developing marketing strategies to promote certain dishes to enhance their visibility and increase sales. The focus on profitability indicates that menu management is not just about the present offerings but involves strategic planning to ensure long-term financial success.

In contrast, creating new items, conducting staff training, or setting prices for existing items, while important, are more specific tasks that fall under the broader umbrella of menu management. They do not fully capture the comprehensive approach required to manage a menu effectively for sustained profitability.