What assessment examines the products and services offered by competitors in relation to the target market?

The correct answer focuses on the concept of competitive analysis, which is a systematic assessment that examines the products and services provided by competitors. This process involves evaluating how these offerings compare to those of one's own business in terms of features, pricing, quality, and overall value in relation to the target market. By conducting a competitive analysis, businesses can identify strengths and weaknesses of their rivals and better understand market dynamics. This informs strategic decisions such as product development, marketing strategies, and positioning, ensuring that a company can effectively meet the needs of its target audience.

In contrast, other options such as market surveys primarily gather data on consumer opinions or preferences but do not directly assess competitor offerings. Customer feedback focuses on insights from existing customers regarding their experiences, while product reviews are evaluations of specific items and do not encompass a broader competitor assessment. Thus, while these other options provide valuable information, they do not fulfill the criteria of systematically comparing competitors’ products and services in relation to the target market as effectively as competitive analysis does.